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 Blue Hard Plastic IMD White Dots Back Case Cover for iPhone 4 4G 4S  US $5.12
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Should you really care about paper opacity, whiteness, brightness and shade when you send your Marketing Booklet, Product Catalog or Newsletter to the company doing your booklet printing? Do you really care if the paper they are using has opacity of 94%, Whiteness of 92, 96 Brightness and is a Blue White Shade?
You probably know the grade (i.e.: 80# White gloss Text) your booklet or product catalog is printed on. Like most people, you probably depend upon the company doing your booklet printing to pick your paper, or you let them use their house stock.
If you want your booklet, product catalog, or newsletter to really "POP", it might be important for you to know some of the measurements of the paper you are using to print them on. The staff at the company doing your booklet printing may or may not know the importance of the paper your marketing booklet, product catalog, or newsletter is printed on. The response to your marketing piece is important to you, so you should know the differences.
Paper Opacity
Paper Opacity is the property of paper, which obstructs the passage of light and show through of printing. Opacity is expressed as a percentage of the light that cannot pass through the sheet of paper. A sheet of paper with a 98% opacity means that 98% of the light cannot pass through the sheet. You want a sheet with the highest opacity percentage if you are printing on two sides of the paper.
Paper Whiteness
Whiteness is a measurement of the light reflectance across all wavelengths of light comprising the full spectrum. Papers that reflect a higher percentage of blue light tend to measure the highest, while those reflecting a higher percentage of yellow light are perceived lower. A perfect whiteness would be 100.
Paper Brightness
Brightness is a measurement, on a scale of 0-100, of the amount of blue light reflected from the surface of a paper. A 98 bright paper reflects more light than an 84 bright paper. Brightness measures on the blue end of the visible spectrum and completely ignores the longer green and red wavelengths, thus ignoring shade. This means that two paper samples with the identical brightness value can look different to your eyes.
Shade
There are three groups of white shades, True White, Cream White, and Blue White. Most papers are manufactured to a Blue White Shade because the blue white appears booth brighter and whiter.
A balanced (or neutral) white shade of paper, often called True White, reflects the total color spectrum equally. A Cream white shade absorbs the blues and cooler colors and will have a yellowish tint. A Blue White shade absorbs the warmer colors and reflects the blues or cooler colors. Papers with high blue reflectance levels are often referred to a Bright White or High White papers.
What Does All Of This Mean to You?
Brightness is the most common reference used in the United States. Whiteness is used most often in Europe. Unfortunately, there is no correlation between Brightness and Whiteness of paper. They are based upon different measurements.
If your booklet or product catalog is being printed in black ink, your decision should be based upon Brightness and Opacity. You are concerned about the contract between black and white and the show through. Remember, brightness measures only the blue light reflectance.
If your booklet or product catalog is printing in color, make sure you take Shade and Opacity into consideration. If most of the images in your booklet are blue toned (shy, ocean, etc) you could use a Bright White sheet. If most of the images in your booklet are reddish or yellow (sunsets, desert, skin tones) you could use a Cream White sheet. If you have a balance of color throughout the booklet, a True White would probably work best,
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Super White Stuff OTC Pain Relief 3oz roll on $19.99 Super White Stuff OTC provides fast pain relief for Myalgia and Sprains. Super White Stuff OTC is contains no added dyes or fragrances.Benefits of Super White Stuff OTC: ?Fast pain relief for Arthritis, Myalgia, Bruises, Sprains, and Joint Pain?No Parabens, Natural Ingredients, Plus 11 Therapeutic Herbs, No added dyes or Fragrances?Registered with FDA as an OTC topical analgesic?Provides pain relief in as little as 5 minutes |
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Super White Stuff OTC Pain Relief 4.4 oz jar $21.99 Super White Stuff OTC helps to increase mobility, and reduce muscle strains. Customers with sensitive skin or allergies love Super White Stuff OTC.Benefits of Super White Stuff OTC: ?Fast pain relief for Arthritis, Myalgia, Bruises, Sprains, and Joint Pain?No Parabens, Natural Ingredients, Plus 11 Therapeutic Herbs, No added dyes or Fragrances?Registered with FDA as an OTC topical analgesic?Provides pain relief in as little as 5 minutes |
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Super White Stuff OTC Pain Relief 12oz bottle with pump $52.99 Super White Stuff OTC contains no parabens or harmful chemicals. Super White Stuff OTC help moisturize skin while provide fast pain relief.Benefits of Super White Stuff OTC: ?Fast pain relief for Arthritis, Myalgia, Bruises, Sprains, and Joint Pain?No Parabens, Natural Ingredients, Plus 11 Therapeutic Herbs, No added dyes or Fragrances?Registered with FDA as an OTC topical analgesic?Provides pain relief in as little as 5 minutes |
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Super White Stuff OTC Pain Relief 1oz jar $7.99 Super White Stuff OTC contains Emu Oil that absorbs quickly in the skin to provide you with fast pain relieving results. Super White Stuff OTC is registered with the FDA as an over the counter topical analgesic.Benefits of Super White Stuff OTC: ?Fast pain relief for Arthritis, Myalgia, Bruises, Sprains, and Joint Pain?No Parabens, Natural Ingredients, Plus 11 Therapeutic Herbs, No added dyes or Fragrances?Registered with FDA as an OTC topical analgesic?Provides pain relief in as little as 5 minutes |
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White Under Eye Moisture Cream with Emu Oil $19.99 Under Eye Cream helps improve the appearance of crow?s feet, dark circles, and puffiness. Under Eye Cream is specially formulated for the fine skin under the eye.Benefits of Under Eye Cream with Emu Oil: ?Gently moisturizes and hydrates?Reduces dark circle appearance?Helps to diminish fine lines and crow's feet?Helps to smooth and reduce puffiness |
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Super Blue Stuff OTC Pain Relief Cream 3 OZ Roll on $14.99 Super Blue Stuff OTC relieves pain in as little as 5 minutes. The 3 oz Roll-on provides you with a longer reach f or those hard to reach areas where pain tends to migrate.Benefits of Super Blue Stuff OTC: ?Fast pain relief for Arthritis, Myalgia, Bruises, Sprains, and Joint Pain?No Parabens, Natural Ingredients, Plus 11 Therapeutic Herbs?Registered with FDA as an OTC topical analgesic?Provides pain relief in as little as 5 minutes |
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Blue and White $139.99 Maxine Johnston Blue and White - Framed Art Print |
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ZAGGskins (Blue Prints White) $19.99 ZAGGskins (Blue Prints White) |
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ZAGGskins (Blue on White Stripes) $19.99 ZAGGskins (Blue on White Stripes) |
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ZAGGskins (BYU White on Blue) $19.99 ZAGGskins (BYU White on Blue) |
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Moisture Replenishing Body Lotion with Emu Oil $13.99 Body Moisturizing Lotion with emu oil helps to provide essential nutrients to keep your skin soft all day. The Emu, Jojoba, and Sesame oil blend create a perfect body lotion.Benefits of Body Lotion with Emu Oil: ?Quickly rehydrates dry skin?Non-greasy feel?Absorbs quickly?Smells great |
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Moisture Replenishing Hand Lotion with Emu Oil $13.99 BLUESPRING Hand Lotion with Emu Oil improves hand supple and softness. BLUESPRING Hand Lotion use Vitamin E and Emu Oil to absorb quickly without leaving your hand greasy. Benefits of Hand Lotion with Emu Oil: ?Heals dry, cracked, and chapped hands?Moisturizes and hydrates?Protects hand from elements that may damage skin?Gently smoothes hands |
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Lavender Emu Oil Soap $9.99 All-Natural Lavender Soap with Emu Oil helps to relieve stress and enhance skin quality. Ground Lavender petals helps to exfoliate skin but is safe to use every day.Benefits of Lavender Soap with Emu Oil: ?Relieves stress?Moisturizes skin?Exfoliates skin to improve skin health?Gentle to use everyday |
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Hair Formula + for Women 90 tablets $29.95 Hair Formula+ for Women helps to strengthen brittle or thin hair, improves elasticity, and promotes quality hair growth. Hair Formula+ for Women is safe to use every day.Benefits of Hair Formula+ for Women: ?Improves hair growth naturally?Increases hair strength?Contains essential nutrients for balanced health?Also improves nails and skin health |
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Hair Healthy Shampoo with Emu Oil $15.99 Healthy Hair Shampoo gently cleanses while providing essential nutrients to help protect your hair. The rich blend of emu and tea tree oil are the key ingredients to improving hair health.Benefits of Hair Healthy Shampoo with Emu Oil: ?Leaves your hair shiny and full of body?Gently nourishes hair and scalp with essential moisturizers?Nourishes scalp and helps to prevent dandruff?Smells Great |
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Essential Emu Oil 90 softgel $44.99 Essential Emu Oil Soft Gel Caps contains Omega 3, 6, and 9 fatty acids. Essential fatty acids are vital for many bodily functions.Benefits of Essential Emu Oil Soft Gel Caps: ?Provides balanced dose of Essential Fatty Acids?Improves heart health?Aids in new cell generation?Essential for immune, nervous, and joint health |
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Hair Healthy Conditioner with Emu Oil $15.99 Healthy hair conditioner is enriched with Aloe and Keratin protein to strengthen hair. Healthy hair conditioner improves hair shine, growth, and health. Safe for color treated hair.Benefits of Hair Healthy Conditioner with Emu Oil: ?Improves hair body and control?Increase hair strength and thickness with keratin proteins?Nourishes scalp and helps to prevent dandruff?Reduces hair static |
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Solaire Natural Tan Activator $19.99 Solaire is an All-Natural supplement designed to improve your tans appearance and maintain your tan longer with no side effects. Solaire increase melanin production in your skin so your tan last longer and may reduce your need for tanning exposure.Benefits of Solaire: ?Naturally increases melanin production?Reduces amount of tanning needed?Maintains your tan longer?Conditions skin for easier tanning |
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Joint Victory + 90 coated tablets $46.99 JointVictory+ is specifically formulated to improve joint mobility and reduce inflammation in joints. JointVictory+ uses an advanced blend of Curcumin, Boswella, and Rose Hips that studies have show to improve joint health.Benefits of JointVictory+: ?Improves joint circulation?Aids in joint relief?Reduces joint inflammation?Increases joint support |
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Heartburn Relief 60 tablets $8.95 Heartburn Relief is designed to help control indigestion, gas, and upset stomach. Heartburn relief gently stimulates your body to heal itself naturally.Benefits of Indigestion Relief: ?Helps relieve stomach discomfort?Controls stomach cramp?Helps relieve sour stomach?Safe to use everyday |
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Foot & Leg Comfort Cream with Emu Oil 2oz jar $7.99 Foot & Leg Comfort Cream with Emu Oil improves circulation and reduces fatigue for tired feet. Foot & Leg Comfort Cream works great for diabetics with common feet problems.Benefits of Body Lotion with Emu Oil: ?Provides fast relief with a cooling sensation?Non-greasy feel?Effectively moisturizes quickly for dry feet?Improves circulation?Deodorizes |
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Pure Emu Oil 2oz $15.99 BLUESPRING Pure & Natural Emu oil absorbs quickly into the dermis layer of skin helping to moisturize and soften skin.Benefits of 100% Pure & Natural Emu Oil: ?AEA Certified Refined?Effective Moisturizer with fast absorption?Non-Comedogenic & Hypo-Allergenic?Rich in Essential Fatty Acids?No Parabens, Dyes, or Fragrances |
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Active Formula 30 capsules $21.99 Active Formula helps to increase energy and reduce bodily fatigue naturally. Active Formula's four natural herbal extracts energizes your mind and body and can contribute to weight loss.Benefits of Active Formula: ?Improves energy levels?Help to fight against stress?Aids in reducing weight gain?Controls appetite |
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Indigestion Relief 60 tablets $8.95 Indigestion Relief provides relief from bloating, nausea, and stomach cramping. When you over indulge let Indigestion Relief help to give you relief.Benefits of Indigestion Relief: ?Helps relieve stomach discomfort?Gently controls acid?Helps relieve sour stomach?Safe to use everyday |
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Foot & Leg Comfort Cream with Emu Oil 8oz jar $22.99 Foot & Leg Comfort Cream with Emu Oil provides wonderful cooling sensation that feels great after a long day on your feet. Foot & Leg Comfort Cream also deodorizes and moisturizes your feet.Benefits of Body Lotion with Emu Oil: ?Provides fast relief with a cooling sensation?Non-greasy feel?Effectively moisturizes quickly for dry feet?Improves circulation?Deodorizes |
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Stress Free Formula 30 capsules $22.99 Stress Free Formula is designed to reduce anxiety, help you relax in stress related times, and improve energy. Stress can lead to weight gain, damaged immune system, and depression. Stress Free Formula helps to relieve stress related occurrences so you have a clear mind to make important decisions.Benefits of Stress Free Formula: ?Relieves simple anxiety?Helps control stress?Helps to fight against stress related weight gain?Safe to use everyday |
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Slimming Formula 60 tablets $8.95 Slimming Formula contains no caffeine, ephedra, or stimulants. Slimming Formula helps to reduce food cravings while controlling your appetite. Slimming Formula is non-habit forming and is safe to use every day.Benefits of Slimming Formula: ?Helps to control appetite?Curbs food cravings?No habit forming?No Ephedra |
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Peach Facial Moisturizer with Emu Oil $19.99 Peach Facial Moisturizer helps to improve the appearance of wrinkles and helps to smooth fine lines. Peach Facial Moisturizer is safe and use every day. Peach Facial Moisturizer helps to regenerate new facial skin cells.Benefits of Peach Facial Moisturizer with Emu Oil: ?Helps to diminish fine lines and wrinkles?Gently moisturizes and hydrates?Non-comedogenic?Helps to smooth skin making you look younger |
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Pure Emu Oil 8oz $46.99 BLUESPRING Pure Emu Oil is rich in Essential Fatty Acids which are necessary nutrients for skin repair and health.Benefits of 100% Pure & Natural Emu Oil: ?AEA Certified Refined?Effective Moisturizer with fast absorption?Non-Comedogenic & Hypo-Allergenic?Rich in Essential Fatty Acids?No Parabens, Dyes, or Fragrances |
